Your website is not getting rank in search engine? If your website doesn’t meet Technical SEO guideline will be the reason Digital Marketing company.
What is Technical SEO? Technical SEO is ensuring that a website meets the technical requirements of search engines and ensuring its get update to the latest updates of the search engine.
The fact that how the search engine crawler crawls your site and index your sites page content.
No matter is your website is small or big, proper indexing of your page is a major factor of technical SEO. Factors affecting the website index are incorrect Canonical links, improper links, incorrect Hreflang, Duplicate content, missing of Structured data, missing of XML sitemaps and lots more factors will affect the result in search engine. Apart from these the other, technical SEO aspects are Page Speed, Domain Authority, Well Structured website, rendering and lots more. Let’s move bit by bit.
What is major room for improvement? Site architecture, URL structure, XML sitemaps, Structured data, Thin content, Duplicate content, Hreflang, Canonical tags,404 pages,301 redirects
Site architecture many crawling and indexing issues happen because of poorly-designed site structure, and a well-organized site will index in search engines as site structure influences everything and it’s a major one.
URL structure When it comes to URL structure, navigation is a major role clean URL navigation helps to crawl the site completely. The second is breadcrumbs which automatically add internal links to category and subpages on your site.
XML sitemaps XML sitemaps are the “second most important source” for finding URLs.
Structured data Structured data Or Rich Snippets can dramatically improve your organic click-through rate.
Thin content These can be a minor factor affecting the site ranks.
Hreflang Hreflang plays a vital role in Implement for International Websites and multi-language websites.
A canonical is to telling search engines that a specific URL represents the original copy of a webpage.